Graphic Design
Purpose
Combining the elements of line, color, shape, texture, and space, graphic design communicates your message on a visceral level, to address the dreams and desires of your audience, and enroll them on a journey toward the best version of themselves. Good design isn't just pretty—it helps you get the attention of your customers, build trust, get results, and make the change you seek in the world.
Good design starts by understanding your ideal customers and the design elements that will get their attention to help you grow your business.
The Atch Difference
We start by understanding your business, brand, target audience and overall market to ensure your designs will reinforce your unique positioning. We take the time to understand your project, target audience and business goals so you get the most out of your design and investment.
More than pretty colors and cool font, our goal is to get you long term business results, not just likes on social media. Your designs are created with your customers in mind to attract, engage and delight them.
With over a decade of experience in the creative and marketing industries, we deliver quality designs that help you grow your business. We're a good fit if you are serious about business results and are ready for a visual identity to reflect that.
Process
1. Discovery & Research
During your discovery call, we’ll get an understanding of your market, business, customers, goals, budget, timeline and deliverables.
We’ll then conduct our own research into your market to get a sense of the other brands in your space. We want to make sure we create designs that help people understand what you do while also helping you stand out.
2. Design mock ups
With an understanding of your market and unique positioning, we empathize with your target audience and define their problems and needs. Then we ideate potential solutions that challenge existing assumptions and prototype the designs.
During this process, we constantly keep in mind your business goals and overall customer experience.
3. Finalize & Ship
We’ll share the design mock ups with you and explain the rationale behind the design, connecting it back to your unique positioning and target audience.
We'll agree on the best design prototype, make any necessary edits, and share the digital files with you.
The final step is for you to publish to your audience.
Packages & Pricing
Logo Design
Investment starts at $1500
Your logo is an emotional shortcut to your brand. It should be unique and enable a visceral connection with your target audience and customers. The design elements of your logo should be thoroughly researched, considering your market, unique positioning, and the psychology of your ideal client. It should remind people of your industry while helping you stand out from everyone else and serve as a constant symbol for your vision and mission. It’s important to get it right from the start and to really love it, because you’re going to use it on everything for a really, really long time.
A good fit if:
You have a vision and mission, business idea or existing business.
You understand who the players in your space are and how you’re different.
You have a target audience and know how you want your customers to feel when they think about your brand.
What this includes:
Discovery & Research
Discovery call to understand your market, business, customers, goals, budget, and timeline; determine deliverables.
Market research for your specific industry.
Design Mock Ups
Empathize with target audience and define problems and needs.
Ideation of potential solutions and design prototyping.
Finalize & Ship
Share logo mock ups and make any necessary edits.
Share finalized logo files that are ready for use on all relevant platforms and mediums.
Brand Identity Design
Investment starts at $2000
Your brand includes your logo, and everything else that your customers see and interact with. This includes your business cards, emails, social media profiles, merchandise, brochures, product labels, packaging and online listings. Each piece should feel consistent and cohesive so that your potential customers have a consistent experience every time they interact with your brand. A consistent experience translates to trust in your brand, product and services..
A good fit if:
You have a vision and mission, business idea or existing business,
You understand who the players are in your space and how you’re different.
You have a target audience and know how you want your customers to feel when they interact with your brand across touchpoints.
What this includes:
Discovery & Research
Discovery call to understand your market, business, customers, goals, budget, and timeline; determine deliverables (examples include logo, letterhead, business cards, email header, merchandise mock ups, social profile headers, online listing headers).
Market research for your specific industry.
Design Mock Ups
Empathize with target audience and define problems and needs.
Ideation of potential solutions and design prototyping.
Finalize & Ship
Share design mock ups and make any necessary edits.
Share finalized files that are ready for use on all relevant platforms and mediums.
Campaign Asset Design
Investment starts at $500
You're ready to tackle your next business objective with an eye-catching campaign. That could include many pieces of creative across a variety of channels, such as facebook, instagram, twitter, pinterest, linkedin, email, your website, and printed materials like posters, flyers and signage.
A good fit if:
You have an existing brand identity and target audience.
You know your next business goal.
You’ve decided the campaign channels you’ll use for your campaign.
What this includes:
Discovery & Research
Discovery call to understand your market, business, customers, goals, budget, and timeline; determine deliverables (examples include social media story and post graphics, email campaign graphics, website graphics, posters, billboards).
Market research for your specific industry.
Design Mock Ups
Empathize with target audience and define problems and needs.
Ideation of potential solutions and design prototyping.
Finalize & Ship
Share design mock ups and make any necessary edits.
Share finalized design files that are ready for use on all relevant platforms and mediums.
Package Design
Investment starts at $500
On a shelf, in a window or coming out of a box, your package design is a piece of your brand and should accurately reflect your mission and vision. A package could be a can, box, wrapper or container—whatever shape and size it takes, it wraps your product in the passion you have for your business. Just like your brand positioning, it should help your product stand out from the others in your space, reflect your niche, and most importantly make it effortless for your customers to understand and use your product.
A good fit if:
You have a brand identity and target audience.
You have a new or existing product.
You’ve decided the distribution channels you’ll use to sell your product.
What this includes:
Discovery & Research
Discovery call to understand your market, business, customers, goals, budget, and timeline; determine deliverables.
Market research for your specific industry.
Design Mock Ups
Empathize with target audience and define problems and needs.
Ideation of potential solutions and design prototyping.
Finalize & Ship
Share package design mock ups and make any necessary edits.
Share finalized package design files that are ready for use.