About

We envision a world where The Businesses that genuinely care about people win.

It’s our mission to facilitate positive change through great creative.

Creative impacts feelings, feelings trigger thoughts, thoughts shape beliefs, and beliefs lead to action.

Great creative is unique, empathetic and effective.

Unique: great creative is unique in that it helps you stand out in your space. Whatever you define as your market and positioning, your creative should reinforce that strategy. It should be thoughtful, intentional and strategic.

Empathetic: great creative understands the dreams, desires, fears and motivators of your target audience. It sees where they are and plants a seed in their mind to show what’s possible in the future. It provokes and nurtures an emotional connection to a brand.

Effective: Great creative gets results for both the business and the customer. Making something pretty that doesn’t get you return on your investment isn’t worth it.

We love creative because it allows businesses to connect with those they seek to serve on an emotional level. In an instant, with just a glance, the viewer can see that someone understands their deepest dreams and desires, and that they have what it takes to get them where they want to go. Often times, a business helps them realize what they didn’t know they wanted yet, or what was possible.

We believe that creative is an up front investment that yields returns endlessly as more and more people engage with the creative.

Andy Atchison

Photographer & Designer

Andy has 15 years of experience in the creative world.

Wrestling with what he wanted to do in life, between being an accountant, architect, or a chef, he finally found design and has since never looked back.

After earning his degree in graphic design, he began apprenticing at a print shop and then worked for over a decade creating beautiful, effective ads for local businesses.

In 2015 he transitioned as an in-house Creative Director for a local business, overseeing the brand strategy and propelling the business forward, infusing life into their marketing assets.

Today he continues to facilitate change through great design and photography as a Creative Director and for personal clients.

When he’s not creating life-changing designs and photos, he’s exercising, eating healthy, playing with his 80lb boxer-pit, Argos, and learning from others in his field.

Nikki Ownby

Copywriter & Marketer

Nikki is a biomedical engineering major turned marketer. Fascinated by how the mind works, she transitioned from traumatic brain injury research to implementing the principles of psychology and behavioral economics.

With experience as an in-house marketing manager and at other agencies, she enjoys seeing how all pieces of a business’s marketing can work together to transform customers from where they are to reaching their full potential in any area of life. She helps businesses implement and measure great creative at every touchpoint in the customer journey, including awareness, consideration, decision, and retention.

When she’s not writing copy or thinking through strategy, she’s walking her dog, doing yoga, strength training, or reading.